Branding & Media Kit

The logo mark is the identifier of the Warespace brand. It is ideal for favicons, social media avatars, stamps, wax seals, and stickers.

The Warespace logo mark consists of two interwoven square shapes, reminiscent of a chain or packaging box. The use of negative space also reveals the letters "W" and "S", representing the company name Warespace.

The two shapes used in the mark can be extracted and used as graphic elements. The logo mark may only be used in the following colors: Eerie Black, Snow White, and the Warespace gradient.

The information provided here is intended to ensure high-quality use of our logo and images in posts, reports, or websites. Deviation from the prescribed usage, or modification of the logo or colors, is not permitted. Any use implying acting on behalf of the brand is prohibited. Every usage must include a reference to www.warespace.de.

Warespace uses the fonts NoirPro and Poppins, which are licensed for private and commercial use.

Noir Pro is used for Warespace headlines. When using Noir Pro for embedded or printed Warespace materials, always use optical kerning and set tracking to 0.
Do not use all caps or small caps. When using Noir Pro for web headlines, set the letter-spacing to +1px for smaller headings.

All body and paragraph text should be set in Poppins. When using Poppins for embedded or printed materials, always use optical kerning and set tracking to -10. Do not use all caps or small caps. When using Poppins on the web, set letter-spacing to 0px for normal paragraphs and 1px for hero sections. Poppins Extra Bold and Poppins Black should not be used with the Warespace brand.

Use these color proportions in any layout or design. Red Crayola, Sizzling Red, Violet Blue, and Slate Blue can be used as accent colors. Only use black or white text on core colors. Do not switch between black and white text based on preference, as these combinations are accessibility approved.

Do not use secondary colors for text.

The wordmark is ideal when a compact design best fits the context. If the wordmark is already used, the script can be added to further enhance the design.

The Warespace logo consists of a logo mark and Noir Pro typography. The horizontal logo is the primary one and should be used in most cases. The stacked logo is for large-scale usage. Avoid using it at small sizes, as it may become illegible.

Clear space is the area around the logo that must remain free of other graphic elements. This exclusion zone defines how close another graphic can be placed to the logo.

a. Any use of Warespace brand assets must comply with these guidelines.

b. These guidelines may change at any time. Use of Warespace brand assets constitutes acceptance of all changes.

c. Warespace decides at its sole discretion whether use of the assets violates the guidelines.

d. Termination: Warespace may request you to stop using the brand assets at any time. If terminated, usage must cease within a reasonable period, but no later than 7 days from the request date.

e. Reservation of Rights: Warespace owns all rights to the trademarks and reserves all rights not expressly granted. This license does not restrict Warespace’s trademark rights.

f. WARESPACE DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF NON-INFRINGEMENT, TO THE EXTENT PERMITTED BY LAW.

g. Contact us if you wish to use brand assets in a manner not covered by these guidelines.